FLO, offering the current fashion trends and a broad product range at affordable prices with the “Everyone’s Shoe-maker” slogan, is the pioneer of the shoes store chain system in Turkey. Opening its first store in 2001, FLO is the leader shoes retail sector by far.
Today, FLO serves millions of customers by 356 stores throughout Turkey and 43 stores abroad.
Polaris holds the position of the most popular shoes brand that first comes to the minds in the women’s shoes category in Turkey, by the significant investments it has made in the field of foot health and comfort in Turkey and its leadership in this field.
Polaris, defining its goal in 2003 as becoming a “Footwear brand”, has also added women’s, men’s and children’s shoes, boots, handbags, and anatomic sole supported shoes with the 5-spot and comfort products, and school shoes, to its slippers collection offering broad options within a very short time. Polaris, appending its signature under a first with the 5-spot and Comfort series developed with the Turkey Foot Profile Identification Research conducted by FLO Retailing, offers a broad product portfolio to its customers today both in the fields of shoes and handbags and accessories with the trendy design products within its collection.
Lumberjack, the iconic shoes brand created by Italian Antonini brothers in 1945, has become a Turkish brand upon being acquired by FLO Retailing in 2012. FLO Retailing moved the headquarters of the brand that was in Verona to Milan – the heart of fashion, and established the “Brand Park Srl” company in Milan in order to manage the design, product development, marketing and sales operations. The logo and the emblem of the Lumberjack brand have been renewed.
Lumberjack is one of the largest shoes brands and the fastest growing shoes brand of Italy today. It is foreseen for the sales of Brandpark, which Lumberjack is affiliated with, to reach 2 million pairs in France, Spain, Greece and other European countries in addition to Italy by the end of 2017.
Kinetix, reflecting the energy, colorfulness and dynamism of youth, is the best selling sports shoes brand of Turkey. Kinetix, which has been included among the sports shoes brands that are known the most and preferred the most by the consumers since 1989 when it has been first launched, is among the sports brands that is liked the most by the youth also by its sportswear collection as well as shoes today.
Kinetix, meeting with its consumers at 1100 sales spots all around Turkey, also continues with firm steps on the path of becoming the best youth apparel brand of Turkey by the popular advertisement campaigns it has signed in the recent years. Kinetix performs the sales of approximately 12 million pairs of sports shoes per year.
FLO Retailing, continuing its investments without a pause, has included the Butigo brand within its organization in 2015. The spring / summer collection prepared with the accessible fashion concept of Butigo, which women recognized through the internet and liked a lot, has been offered for sale at FLO stores as of 2016.
Butigo, bringing the contemporary shoes fashion with the consumer in a modern line and affordable prices, quickly took its place among the most popular collections of the FLO stores.
Sport in Street is a new retailing concept that has been created to offer world renowned brands collectively in the “sneaker” group, in order to reflect a comfortable and sporty lifestyle. At the Sport in Street stores, which stand out with their technological equipment and special store concept that has been created as inspired by street style, brands such as Nike, Adidas, Kinetix, Reebok, New Balance, Lumberjack, Skechers, Puma, Vans and Dockers, which are leaders in their own categories, are offered for sale.
The number of the Sport in Street stores, the first of which has been opened in August 2014, has reached 48 today. It is aimed for this figure to reach 100 by the end of 2017.
FLO Retailing has received the distributorship of the world brand Dockers by Gerli in 2003 first and has subsequently become its producer by acquiring the licensed production right; and Dockers by Gerli has become the first choice of those who are active, dynamic and self-confident in social life and adopt “casual” comfort as their lifestyle. Dockers by Gerli, which has gained the appreciation of the consumers by its rich collection and widespread sales network, appeals to the urban modern segment.